GEO & AEO tactics, ranked by evidence.
Every tactic is scored on source credibility, independence, recency, and consensus— then ranked. This list puts the best-evidenced tactics first and shows exactly what the research does and doesn't support.
Discover which queries to target
Like keyword research for traditional SEO — find what questions AI is already answering in your space, understand how platforms fan out complex queries, and identify where your content has gaps.
Make sure AI bots can reach you
No point optimising content that AI systems can't crawl. Fix technical access first — before touching a single word of copy.
Structure your content
AI retrieves passages, not whole pages. Build hub-and-spoke topic architecture with clear headings so every section stands alone as a retrievable chunk.
Write for AI answer formats
Format content so AI can extract, synthesise, and cite it. Direct answer first, supporting detail second, no promotional language.
Build trust & authority
Signals that make AI systems choose your content over competitors — on-page credentials, off-page mentions, and independent verification.
Go platform-specific
Each AI platform has different citation behaviour and ranking signals. Once the fundamentals are solid, tailor per platform.
Not sure where to start?
Follow the six-phase workflow above — from finding the right queries to platform-specific tuning — or check a specific claim against the evidence.